NEW DELHI: Gulshan Group plans to invest approximately ₹3,300 crore to develop five projects in the National Capital Region (NCR) in the financial year 2026-27, as it expands its presence across both luxury and mid-income housing segments.
The company will invest around ₹1,000 crore to develop a Taj-branded hotel and serviced apartments project in Sector 129, Noida, in partnership with Indian Hotels Company (IHCL). The development will comprise a 150-room luxury hotel and 74 serviced apartments, with unit sizes of about 7,500 sq ft. Prices for the apartments are expected to range between ₹35 crore and ₹100 crore.
The project is being developed on a 10,500 sq meter land parcel acquired in 2021 and is expected to be completed over the next four to five years.
Gulshan Nagpal, chairman of the company said the company expects to generate around ₹2,000 crore in topline from the serviced apartment component and is exploring funding options through financial institutions for the overall development.
The company’s entry into branded luxury residences and hospitality-led developments comes amid evolving demand trends in Noida’s premium housing market.
Deepak Kapoor, director of the company said we have historically focused on the luxury segment, including the development of over 250 bungalows in East Delhi, but had shifted to mid-income housing in Noida earlier due to demand conditions. “The market has now matured towards luxury and ultra-luxury housing in Noida, and we are aligning our offerings accordingly,” he said.
He added that the company tested demand through its earlier project, Gulshan Dynasty, which has been delivered, and the response from buyers has been encouraging. “The current project is a continuation of that strategy, with a focus on branded residences and high-end hospitality integration,” Kapoor said.
Kapoor noted that Noida currently faces a shortage of quality hospitality and premium residential supply. “There is limited organised hotel inventory in the region, and demand is expected to increase with infrastructure growth and commercial activity,” he said.
Beyond this project, the company plans to launch four additional projects in FY27, three in Noida and one in Ghaziabad, with a combined investment of about ₹2,300 crore. Of this, projects in Noida will account for around ₹1,600 crore, while the Ghaziabad development will see an investment of about ₹700 crore, informed Kapoor.
Kapoor said the upcoming launches will be split across segments, with a mix of luxury and mid-income housing developments.
- Published On Mar 18, 2026 at 06:00 PM IST
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